How to Use Twitter for Link Building and Social Signals

Since Google is using tweets in its ranking algorithm, it's important to focus on increasing Twitter activity. In this article, SEO expert Dev Basu gives 5 tips for getting quality links from Twitter.


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How to Combine SEO and Social Media for Maximum Impact - with Lee Odden (4:58)

In this video, Internet marketing expert Lee Odden explains how search engine optimization (SEO) and social media can work together -- with content as the common element -- to promote your website. It's a straightforward, but often misunderstood formula.

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Social Media Marketing: Five Simple Steps to Getting Started on Facebook

Social Media Marketing for business using Facebook can build relationships and provide value to those within your Facebook network. Facebook allows you to be real, get to know other people with similar interests while building credibility and trust. In this article, we�ll discuss five simple steps to getting started on Facebook. 1. Create a profile in your real name2. Connect with others3. ...

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Survey your Connections - A Creative Social Networking Strategy

The world of social media doesn't just involve socializing. Social media marketing is quickly becoming quite a large part of business marketing campaigns worldwide. Businesses, big and small, are using social networking sites to capture the attention of clients, and in the process are finding a wealth of new opportunity. While social networking is an excellent tool, it doesn't just stop at ...

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Social Media For Small Business - How to Use Twitter For Your Business

Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter for business purposes. In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible. This ...

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How to Combine SEO and Social Media for Maximum Impact - with Lee Odden (4:58)

In this video, Internet marketing expert Lee Odden explains how search engine optimization (SEO) and social media can work together -- with content as the common element -- to promote your website. It's a straightforward, but often misunderstood formula.

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Why Reviews Matter, Not Just in Social but in Search Too

As members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both online and off.

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Malcolm Gladwell Is Wrong. Social Media IS Revolutionary

Whatever your opinion on the subject of social, one has to admit it's causing a communication revolution.

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Who Owns Your Company's Social Media Strategy?

These six departments must offer a helping hand.

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Social Business - 3 Themes and 1 Item for Your To-Do List

A look back and a look ahead on social marketing trends affecting business.

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5 Tips for Optimizing and Integrating Your Social Media Content

What marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube.

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Social Media, Business, and the Exchange of Value

The social Web has become the backbone of the value exchange, driving recovering segments of the market.

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Integrating Offline Marketing With Social Media

Five lessons learned from Radio Shack for integrating your online marketing efforts.

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10 Research Tools for Social Media Strategies

Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.

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Social CRM: Customer Service for the Next Generation

Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics.

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Building Solid Relationships in Social Media Communities

Six tips to successfully engage consumers in social media communities.

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Social Media Marketing: Build Your Chops

How do you stay current in social media and develop the skills you know you need and keep them up-to-date?

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Tuning Your Content: Social Media for Content Publishers

As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation.

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Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business.

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4 Ways Video Can Help Your Social Media Marketing Success

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals.

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