Thursday, August 18, 2011

The 4 Pillars of Building Trust Online - with Tim Ash (7:36)

While most online marketers seem to be focusing on technology and tools, says conversion expert Tim Ash, they should be focusing on persuasion - persuading people to buy. In this video interview Ash describes how to implement the 4 pillars of persuasion: Authority, Appearance, Social Proof, and Transactional Assurances.

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