While most online marketers seem to be focusing on technology and tools, says conversion expert Tim Ash, they should be focusing on persuasion - persuading people to buy. In this video interview Ash describes how to implement the 4 pillars of persuasion: Authority, Appearance, Social Proof, and Transactional Assurances.
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Showing posts with label Online. Show all posts
Showing posts with label Online. Show all posts
Thursday, August 18, 2011
Wednesday, August 17, 2011
Successful Start-ups: 1. Researching and Deciding upon Your Online Business Niche
In this article, Web Marketing Today editor Dr. Ralph F. Wilson examines some of the pitfalls for small online start-ups. Then he explains how to find a profitable and unique niche by researching supply, demand, and value.
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View the Original article
Where is Online Marketing Going -- with Anne Kennedy (8:41)
The number of online marketing channels to choose from is increasing rapidly, says Internet marketing expert Anne Kennedy. "I look at it as more 'arrows' in your marketing 'quiver.'" In this wide ranging interview she looks at advances in Facebook, video, Twitter, and mobile marketing.
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View the Original article
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