Successful Start-ups: 1. Researching and Deciding upon Your Online Business Niche

In this article, Web Marketing Today editor Dr. Ralph F. Wilson examines some of the pitfalls for small online start-ups. Then he explains how to find a profitable and unique niche by researching supply, demand, and value.

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LinkedIn Strategies for Business Success

Social media is more than just being social. Social networking sites are excellent resources to achieving business success. Once looked upon as a place for job seekers, LinkedIn has gained a positive reputation for helping businesses gain clients. The popular social media marketing site is an excellent tool as it is business focused, provides the opportunity to connect with millions of people ...

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Tweet Yourself to Success -- Why Twitter is Valuable to your Business Marketing Plan

Some people refer to it as a micro blogging platform and others refer it to a mass public instant messaging tool, regardless, while social networking has been expanding and becoming a popular business tool with the likes of Facebook and LinkedIn, Twitter has seemingly been looked upon as the distant not so admired sibling of the three popular sites. While many people question whether this social ...

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Social Media For Small Business - How to Use Twitter For Your Business

Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter for business purposes. In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible. This ...

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Social Business - 3 Themes and 1 Item for Your To-Do List

A look back and a look ahead on social marketing trends affecting business.

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Social Media, Business, and the Exchange of Value

The social Web has become the backbone of the value exchange, driving recovering segments of the market.

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