Leveraging The Long Tail To Create Online Demand

Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy. That's because online businesses are great at providing choice, something that physical brick-and-mortar stores can't stock or inventory the same way since they are not virtual enterprises. But, is chasing the long tail still a good strategy in a recession where consumer demand is dropping drastically?

The Long Tail In A Recession

Yes, it is a good idea to think about chasing the long tail. The reasons for that are two-fold: Physical retailers are already reducing inventory and dropping choices and online retailers don't have to stock or inventory a selection or choice in order to offer it. So, the same reason that makes it unthinkable for physical retailers makes it a great choice for online merchants. After all, demand may be slowing for the best sellers, but the long tail is not about best sellers; it's about personal preference. When a consumer has a personal preference for a particular product or service, they will look to get that choice fulfilled regardless of the cost, even in a down economy. And, even if a retailer offers this choice in their physical stores, an online business is better suited to drop the price on it because they are not keeping their stock in physical inventory. They are doing “just-in-time” demand fulfillment.

Look Up Affiliates, Partners, and Order Fulfillment Services

In order to capitalize on this strategy, there is a bit more upfront market research. You want to locate affiliates, partners, and order fulfillment services that can help you market the long tail without necessarily having to create products yourself or ship them. That way, they can remain in other people's physical inventory until you get an order and are ready to fulfill that order. If you line up a great team of suppliers who you can use to create a vast choice, then you will create demand where there was none because you are offering something in one place that few others are able to do offline. If you make it easy to search online, then you create the ability for the customer to service his/her own needs and to exactly specify their preferences.

While on the subject of chasing the long tail I can strongly recommend this 50 smoking hot internet products you may use singly or in a package with master resell rights to fulfill any kind of subject on internet marketing.

How to Build an Online Home Business Website

The first and foremost secret of running a successful online home business is to have a search friendly website. It is worth spending the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.

How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.

The first and foremost aspect of a website is to have a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like Learn How To then it is good to have the word "LearnHowTo" included into the domain name separated by dashes from other words or numbers. Generic domain names may not help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.

Write your site content with at least two hundred words holding clear information of your products, services and business. The visitor and potential customer will be able to know about your business and get some information on products they require with a quick scan of the content. Apart from verbal description, you might use web design attributes to underline your point. Blinking texts, shocking colors and confusing animations on the web pages will more than likely to confuse the visitor and he may move on. Avoid excessive use of such web elements. The website must have a clean look so that the web visitor will feel more relaxed and get all relevant information about your services. If the looks are cluttered and confusing he will move within minutes and you have lost a chance to sell anything.

Navigation is another key factor in retaining your visitor and lead him on to pages which you want. Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?

Incorporating a news column in your web site design which is relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and do not watch much TV as they are online most times due to their work or otherwise. As in the above example of Learn How To many people have How To questions which they want to find the answers for which may be provided as a news item. A great advantage to having news on your page is that if it is well written other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal of any website .

It is important to remember while designing your website, is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Key word spamming is looked down upon by all search engine. Google usually punishes these websites by giving them low rank or sometimes removing them forever.

If these fundamentals of web design and Search optimization principles are incorporate in your website It is guaranteed to make your job of bringing traffic much more easier. Building a poorly optimized website and then finding that you need to star over from scratch, because of faulty web design could put you offline and potential money lost.

Inernet Millions The Easy Way

Just as there are no magic ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. 

However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature. 

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term. 

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

Internet Marketing For Newbies

Internet Marketing

‘If You Can Push A Button, You Can Make Money’. Does this sound familiar? Most of the Internet Marketing Programs tout themselves as easy as pushing a button to beginners. But it may not be the entire truth about Internet Marketing.

While in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing.

So we will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

If you are a do it yourself person you can download a free program called NVU.

If you are interested in a more professional web design, you can opt for state of the art step by step web design course including video training.

There is also the cheaper but nevertheless effective web design program with codes and quality information you may try out.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines.

Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

These are the some of the basic information for the aspiring Internet Marketers.

Keep coming back for some more excellent free lessons for the Internet Marketing Newbies.

Domain Names-The First Steps To Internet marketing

Internet Mrketing

For Internet Marketing success Domain names play a key role. Having the right domain name is the first pre-requisite for attracting good web traffic.

If you want to attain any great success in Internet Marketing, you must have your own address. In the internet space we can simply call this as the domain name. You (your web site or blog)will be located by your web address.

I have described domain names very simply here for easy understanding. Of course it is much more complex. However for all practical purposes at the moment this description of domain names would suffice.

You can get your domain names from a group of service providers known as domain name registrars. The registrars are accredited to ICANN - Internet Corporation for Assigned Names and Numbers.

You can go to one of the domain registrars like go-daddy.com and for a small fee register a name for your website subject to availability. Once the name is assigned to you it is no longer available for use by anybody else.

While on the subject of domain names, they are themselves a big money maker in the internet marketing space.

You can learn to make money with domain names for a small investment. Everything you need to run a profitable domain name business is available in the Domain Profit Guide.

You can get your online business up and running within a couple of days and what's more all you need is about 30 minutes a day to run your business.

Gopal Srinivasan

Internet Money Through Affiliate Programs

You don't have a product. And understandably you don't have money. But you have big dreams of making money through Internet marketing. Then affiliate programs are the answer.

You don't need even a website if you are on a totally shoe string budget. All you need do is join some of the latest and proven programs which provide you everything including websites and products. All you need do is promote them through free resources. Some of them even provide the resources and lessons to market the products on the internet. Can there be a better way to learn internet marketing!

Internet marketing offers you the choice to turn around your life 360 degrees and live the life of your dreams.

I started with a couple of affiliate programs. Now I have have expanded the list to dozens of programs that I promote.

You should try the "Forced Money" program if you are starting your internet marketing venture from scratch.

Gopal Srinivasan

Internet Marketing Advice That Could Save A Ton Of Money

I have been on the internet for almost a decade now. But only last year I started any serious effort to learn internet marketing, set up my own sites & blogs, buy up domain names with a vengeance. I have 6 different websites and blogs running now with numerous sub domains on various internet product niches.

Here is one of the key Internet Marketing lesson of the past year which could save you tons of money.

Just imagine for a moment that you are going shopping for some cloths. You have heard of the newest mall in town which boasts of a 100 story's with each floor of one million square foot.

The moment you enter the Mega Mall the glamor and glitz carries you away. You flit from shop to shop wondering in awe and amazement at all the fabulous goodies lined up on the shelves. You forget the purpose for which you came to the mall. After spending hours roaming about the mall and window shopping you suddenly realize that you aren't finished with your shopping list of cloths yet. But its time to return as you have other urgent business waiting for you. You have wasted a few hours without getting done what you came for.

Internet is one such infinite mall. You open your browser with a specific purpose and if you are caught in the huge amount of wonderful website offering an immense amount of knowledge you end up surfing the web site after site and web page after web page. You forget the very purpose and end up spending a huge amount of time which may not produce any results.

Ask any experience internet marketer and you would find that it is true for most.

If you are interested in making money from the internet, stay focused on the task at hand. If you are researching an article on dog training, stay focused on dog training. Don't go off on web sites for golfing.

For every internet session set out your objectives clearly and don't go wandering in the infinite mall, window shopping for goodies that you are never going to buy.

If you follow this million dollar advice you are sure to succeed in your internet marketing endeavors.

Gopal Srinivasan

Is Internet Millions Possible?

You have probably read many stories of Internet Millions right from the founder of Hot mail's founder Sabir Bhatia to the latest affiliate marketing Internet Guru's. If you have been wondering whether it is possible to make money on the internet, the answer is a resounding yes. I have had my own small successes in making money on the internet.

You can money on the internet provided you are willing to learn, and work hard to implement what you have learned. The key here is

Knowledge

and

Action

.

So keep coming back as I share my knowledge of making money on the internet and take action to implement quickly what you learn here.

Gopal Srinivasan