The first and foremost secret of running a successful online home business is to have a search friendly website. It is worth spending the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.
How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.
The first and foremost aspect of a website is to have a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like Learn How To then it is good to have the word "LearnHowTo" included into the domain name separated by dashes from other words or numbers. Generic domain names may not help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.
Write your site content with at least two hundred words holding clear information of your products, services and business. The visitor and potential customer will be able to know about your business and get some information on products they require with a quick scan of the content. Apart from verbal description, you might use web design attributes to underline your point. Blinking texts, shocking colors and confusing animations on the web pages will more than likely to confuse the visitor and he may move on. Avoid excessive use of such web elements. The website must have a clean look so that the web visitor will feel more relaxed and get all relevant information about your services. If the looks are cluttered and confusing he will move within minutes and you have lost a chance to sell anything.
Navigation is another key factor in retaining your visitor and lead him on to pages which you want. Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?
Incorporating a news column in your web site design which is relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and do not watch much TV as they are online most times due to their work or otherwise. As in the above example of Learn How To many people have How To questions which they want to find the answers for which may be provided as a news item. A great advantage to having news on your page is that if it is well written other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal of any website .
It is important to remember while designing your website, is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Key word spamming is looked down upon by all search engine. Google usually punishes these websites by giving them low rank or sometimes removing them forever.
If these fundamentals of web design and Search optimization principles are incorporate in your website It is guaranteed to make your job of bringing traffic much more easier. Building a poorly optimized website and then finding that you need to star over from scratch, because of faulty web design could put you offline and potential money lost.
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