How to Build an Online Home Business Website

The first and foremost secret of running a successful online home business is to have a search friendly website. It is worth spending the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.

How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.

The first and foremost aspect of a website is to have a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like Learn How To then it is good to have the word "LearnHowTo" included into the domain name separated by dashes from other words or numbers. Generic domain names may not help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.

Write your site content with at least two hundred words holding clear information of your products, services and business. The visitor and potential customer will be able to know about your business and get some information on products they require with a quick scan of the content. Apart from verbal description, you might use web design attributes to underline your point. Blinking texts, shocking colors and confusing animations on the web pages will more than likely to confuse the visitor and he may move on. Avoid excessive use of such web elements. The website must have a clean look so that the web visitor will feel more relaxed and get all relevant information about your services. If the looks are cluttered and confusing he will move within minutes and you have lost a chance to sell anything.

Navigation is another key factor in retaining your visitor and lead him on to pages which you want. Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn't you use such simple tool like navigation at your favorite?

Incorporating a news column in your web site design which is relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and do not watch much TV as they are online most times due to their work or otherwise. As in the above example of Learn How To many people have How To questions which they want to find the answers for which may be provided as a news item. A great advantage to having news on your page is that if it is well written other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal of any website .

It is important to remember while designing your website, is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Key word spamming is looked down upon by all search engine. Google usually punishes these websites by giving them low rank or sometimes removing them forever.

If these fundamentals of web design and Search optimization principles are incorporate in your website It is guaranteed to make your job of bringing traffic much more easier. Building a poorly optimized website and then finding that you need to star over from scratch, because of faulty web design could put you offline and potential money lost.

How to Make a Fortune Promoting Other People's Products

By Jimmy D. Brown of "Affiliatenaire"

There must be a reason why some affiliates succeed and some

fail, a reason why some affiliates profit moderately and some

affiliates profit substantially.

There must be a reason.

There is.

And that reason is this:  "super" affiliates start, sustain and

strengthen relationships with subscribers.

It begins and ends with a list.  Even a small one can be a

powerful, profitable mechanism if you follow these 7

guidelines...

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link,

send them to YOUR site where you offer some kind of list for

them to join.  (Hint:  Mini-course works best)  Once you have

them on a list, they become an asset.  If you send them directly

to an affiliate page and they don't buy,  they're gone forever. 

On your list, you can follow-up  with them

indefinitely.

Note:  You can even redirect them to your affiliate link AFTER

they join your list, effectively getting them where you wanted

them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that

every other affiliate in the world sends out, write your own. 

Trust me when I say that many people find it  OFFENSIVE when

they receive two dozens duplicate emails from two dozen list

owners all promoting the exact same thing in the exact same way.

And even if they don't find it offensive, it's not as effective

if you simply rinse and repeat what everyone else is doing.

Hint:  Here's how you differentiate...

3. SPEAK FROM EXPERIENCE.

Nothing - nothing - nothing speaks louder than RESULTS.  If you

want to lose a few pounds, who do you turn to?  Someone  who is

still struggling with their own weight or someone you've seen

drop 35 pounds?  Exactly.

The way you make your mailings / ads different is you speak

from your own personal experience.  This product or service that

you are promoting as an affiliate, how has it been useful to you

personally?  What results have you personally achieved? When you

used it, what happened?

Note:  If you haven't personally used the product, then shame

on you for trying to make a quick buck from it hocking it to

others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different - and to dramatically increase your

chances of getting a sale as an affiliate - is to offer some

kind of compelling incentive if someone buys the offer through

YOUR referral link.  Whether it's a special report or access to

an audio recording, personalized consultation or advertising, a

private training call or existing products and services, this

can be a highly effective method of converting fence-setters

into paying customers.

In order for it to work well, it must be UNIQUE (I.E.  You're

the only one making the offer) and USEFUL (I.E.  Something of

great perceived value to the reader).  

Note:  Don't have anything to offer?  Don't worry!  There are

many ways to easily obtain extra incentives:  conduct an

interview, hire a ghostwriter to create articles / reports for

you, buy reprint rights to other products, assemble a bunch of

free articles and other resources into a private access site,

etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a

one-time commission, why not make the most of your marketing by

looking firstly for offers that pay out ONGOING monthly

commissions for your referred sales?

There are many different residual income generating services

such as membership sites (ranging from PT Cruisers to weight

loss), stock photos and clipart, hosting, autoresponders,

databases (from hiking trails to sermon outlines) online

magazines and a variety of other subscription based

opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs

to promote, your priority should be in identifying and promoting

those services and programs that will pay you month after month,

instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is

that of "turning subscribers into partners".  In other words,

find those on your list who are interested in making money and

provide them with training and materials to promote affiliate

programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get

your subscribers to join the program through your referral. 

Anytime they get a sale, you'll earn a commission as well.  You

effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets.

For example:  If you provide them with a 10-page report to give

away to promote their affiliate link, you can include a page in

the report promoting YOUR list!  You effectively get free

subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to

diversify in your offerings.  (Not to the point of bombarding

your list with offers every day of course!)  

* Promote other affiliate programs.

* Create your own products. 

  (Even short $10 reports will earn profit!)

* Establish joint ventures.

* Co-author products.

* Cross promote.

* Conduct surveys.

There are MANY ways to make money from you list and keep your

list growing, growing, growing!

Remember, it all comes down to:  starting, sustaining and

strengthening relationships with subscribers.

And that's how you make a fortune as an affiliate promoting

other people's products.

.........................

Jimmy D. Brown is the author of "Affiliatenaire", teaching

you how to create big-time affiliate commission checks in

only 1-3 hours each week.  Discover how you can get cash in

the bank without a website, experience or even an idea!