Contacting the merchant of your favorite affiliate program is an ideal way to increase your sales, which can save you a lot of time and heartache. Once you contact the merchant, be sure to let them know what you are doing to promote their products, and ask for their advice when it comes to marketing. Many merchants provide an excellent array of affiliate tools such as banners, follow up emails, advertisements, Java Script to pull in different products from their product based on your keywords, an entire set of broad as well as specific keywords and even Adword ads. The merchant will know their product best, and they will have a good idea of the strategies that are being used by other affiliates to make sales. By contacting the merchant, you'll also show them that you are dedicated to succeeding with affiliate marketing. Contacting the merchant also shows your enthusiasm for marketing their products and services.
In most of the affiliate programs 5% of the affiliates generate 90% of the results. All merchant who knows affiliate marketing knows this fact well and would be happy to interact with the affiliates who take the trouble of contacting them. Good merchants recognize efforts of such affiliates and provide them with information and resources and may even boost their commission rates!
Recognizing the Quality of Merchants
Generally merchants would respond well to affiliates. If you email a merchant and they don't respond, you may try again. Merchants who do not respond to affiliate queries, may not be in business. One should think twice about promoting such affiliate partnerships, as lack of communication can indicate other problems as well - such as payments or disinterest. Keep in mind that many merchants make big promises, and set a high payout rate knowing well that their products do not meet customer requirements. They may also set high payout targets which very few affiliates will actually meet. This isn't a good way to do business, and you should avoid working with these types of merchants.
Communicating With The affiliate Program Merchants
All your communications with merchants should be done on a professional tone. If you have suggestions of how a merchant can improve their offers, you should let them know. Good merchants appreciate such feedback, and know that any feedback they receive can improve their programs.
Wise merchants always understand that good affiliates are hard to find and will treat them with respect, assist with resources, and be prompt with payments. Good affiliates act are the same way, and understand that merchants want quality promotion and sales performance. To get the most out of your partnership, you should always be professional and have excellent understanding with merchants. Good merchants are always busy, which may make them seem like they aren't that good. They will answer your questions and emails, although it may take them a little bit of time.
When you work with a merchant long enough you'll understand how they do things. If you are just starting out in affiliate marketing, a merchant can help you understand how things work. If you listen to them and show initiative, you'll be well on your way to making it to the top in your affiliate marketing business.
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