Twitter has been around for some time and the reactions are extreme. People are joining it by the millions and there are raving fans out there who spend a couple of hours on the twitter a day. In fact twitter may be the only site which has led to a sort of addiction amongst the twitter followers. With all this going for twitter what could be a better source of traffic than twitter.
You can drive traffic by the tons provided you have an interesting site or blog. Twitter is the most unconventional source of traffic and if you want to ignore it do so at your own peril.
First a lttle about Twitter. Twitter is microblogging platform for social networking. You can send messages to your followers and recieve messages from friends or people who follow you. The entire content is user generated.
Your message has a limitation of only 140 characters and whatever you want to say has to very short and sweet including your link. Anyone can create a free account and import their entire contact to twitter or search and follow other twitter users based on location, interest and business. Messages or updates are sent to all followers. In the twitter parlance such messages are called tweets and can be recieved on the site or through mobile web applications, RSS feeds and Facebook.
Twitter is unlike any other social networking website. It goes far beyond just connectiong with a few people. It can be so much more. When properly used, Twitter can become an effective internet marketing tool. The first step is to create a free account and develop a list of followers. You can start following the updates of members, who may also return the favor. Thereafter you can engage is all kinds of conversations with different people. You could converse about your day, your business, ask questions and get answers or simply recommend your products and services.
Once you have registered start developing a friend and follower network on based on your interests. Twitter has an interesting search engine where you can search for posts with keywords related to your interests. In fact the grapevine is already talking about the twitter search engine emerging as a competitor to Google Search.
While marketing your blog or website your first thought may be to make a quick post introducing your blog. Yes, you can do this, but don’t let you first post be an advertisement. Instead, send a quick hello. Explain you are getting used to the Twitter website and thank your followers for joining you. This establishes a personal connection. You do not want your followers to feel right from the start that they are used solely for the purpose of advertising.
For your next Tweet, start working your blog into the mix. All twitter posts start with answering the question what you are doing, say “I am updating my blog. Check it out if you want,” and provide a link. This not only answers the Twitter question, but will also generate interest. Your followers will want to know your interests; therefore, they will click on your blog link. While there, they may end with a business transactyion. This is great, but first focus is to increase page views.
To get the involvement of the followers or friends it is important that you should adopt innovative and unique approaches. For example, does your blog share tips on how to save money. If so, giveaway a free eBook on the subject for your followers who answer a few questions. People love free stuff. A contest should generate organic clicks on your blog, but it makes good content for Tweets. Send an update telling your followers that you just added a contest to your blog and that they should participate.
You can regularly update by answering the question 'What are you doing?' This could include your published articles, interesting news and tit bits on the chosen interest area of your followers and friends, your blog posts and sometimes even some of your personal activities. Aside from sending updates, you may also participate in the converstions that is going on between your friends and send @replies.
Subtlety is the key to attract, retail and divert traffic to your sites and blogs. While at Twitter you can look for questions that you can answer with a plug to your blog. @replies are nice, especially when responding to a specific question, as you are not sending an unsolicited advisement. Instead, you are sending advice.
As for why you should market your blog on Twitter, it has to do with communication. That is what Twitter is about, encouraging, short but meaningful conversations. Users want to feel like they made a new friend, not like they are being pursued as a consumer.
Happy Tweets!
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Thursday, April 30, 2009
Sunday, April 26, 2009
Leveraging The Long Tail To Create Online Demand
Chris Anderson, author of “The Long Tail,” hypothesizes that even though classic marketing assumes that 80% of sales come from 20% of your customers, chasing “the long tail” of customers not in that 20% can be a viable online strategy. That's because online businesses are great at providing choice, something that physical brick-and-mortar stores can't stock or inventory the same way since they are not virtual enterprises. But, is chasing the long tail still a good strategy in a recession where consumer demand is dropping drastically?
The Long Tail In A Recession
Yes, it is a good idea to think about chasing the long tail. The reasons for that are two-fold: Physical retailers are already reducing inventory and dropping choices and online retailers don't have to stock or inventory a selection or choice in order to offer it. So, the same reason that makes it unthinkable for physical retailers makes it a great choice for online merchants. After all, demand may be slowing for the best sellers, but the long tail is not about best sellers; it's about personal preference. When a consumer has a personal preference for a particular product or service, they will look to get that choice fulfilled regardless of the cost, even in a down economy. And, even if a retailer offers this choice in their physical stores, an online business is better suited to drop the price on it because they are not keeping their stock in physical inventory. They are doing “just-in-time” demand fulfillment.
Look Up Affiliates, Partners, and Order Fulfillment Services
In order to capitalize on this strategy, there is a bit more upfront market research. You want to locate affiliates, partners, and order fulfillment services that can help you market the long tail without necessarily having to create products yourself or ship them. That way, they can remain in other people's physical inventory until you get an order and are ready to fulfill that order. If you line up a great team of suppliers who you can use to create a vast choice, then you will create demand where there was none because you are offering something in one place that few others are able to do offline. If you make it easy to search online, then you create the ability for the customer to service his/her own needs and to exactly specify their preferences.
While on the subject of chasing the long tail I can strongly recommend this 50 smoking hot internet products you may use singly or in a package with master resell rights to fulfill any kind of subject on internet marketing.
The Long Tail In A Recession
Yes, it is a good idea to think about chasing the long tail. The reasons for that are two-fold: Physical retailers are already reducing inventory and dropping choices and online retailers don't have to stock or inventory a selection or choice in order to offer it. So, the same reason that makes it unthinkable for physical retailers makes it a great choice for online merchants. After all, demand may be slowing for the best sellers, but the long tail is not about best sellers; it's about personal preference. When a consumer has a personal preference for a particular product or service, they will look to get that choice fulfilled regardless of the cost, even in a down economy. And, even if a retailer offers this choice in their physical stores, an online business is better suited to drop the price on it because they are not keeping their stock in physical inventory. They are doing “just-in-time” demand fulfillment.
Look Up Affiliates, Partners, and Order Fulfillment Services
In order to capitalize on this strategy, there is a bit more upfront market research. You want to locate affiliates, partners, and order fulfillment services that can help you market the long tail without necessarily having to create products yourself or ship them. That way, they can remain in other people's physical inventory until you get an order and are ready to fulfill that order. If you line up a great team of suppliers who you can use to create a vast choice, then you will create demand where there was none because you are offering something in one place that few others are able to do offline. If you make it easy to search online, then you create the ability for the customer to service his/her own needs and to exactly specify their preferences.
While on the subject of chasing the long tail I can strongly recommend this 50 smoking hot internet products you may use singly or in a package with master resell rights to fulfill any kind of subject on internet marketing.
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