In this article paid search expert Christine Churchill explains how the free Custom Alerts feature in Google AdWords can be set up to notify you via e-mail when some aspect of your PPC campaign isn't working as expected -- all without logging into your account! Examples of alerts are ads appearing 'below the fold,' campaigns converting poorly, and campaigns not spending your budget for some reason.
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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Friday, August 5, 2011
How Quality Score Works on Google AdWords - with Matt Van Wagner (6:14)
In this video interview, paid search expert Matt Van Wagner explains how Google's Quality Score works for text PPC ads. Quality Score is expressed numerically on a scale of 1 to 10, 10 being best. Describes how to raise your score with relevant ads and landing pages, as well as creative writing and tightly-focused ad groups.
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View the Original article
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