Article Marketing is becoming an interesting field of study on its own right. While there are many courses offering you all that you need to know on the subject, very few of them touch upon one of the most crucial aspects – The Resource Box. The purpose of article marketing is traffic. The traffic back to your site will entirely depend on how well you write the resource box.
The resource box besides promoting your business will also benefit you as a writer if written well. The reader may be looking for a good writer just like you and the resource box will help him to reach you.
A resource box should contain all the important information about the writer. It is like your calling card on the net, introducing you to targeted people interested in the specific subject that you are writing about.
To make a good resource box here are few important tips.
Write Your full name. It is surprising to see many resource boxes on articles posted all over the net where writer has forgotten to put the name. Your name should be the first thing you should put in a resource box.
Include your website URL. The purpose of article marketing is to generate traffic to your website. People who like what you have written would want to see more of your articles and would really want to visit your website.
Including your elevator pitch will get people more interested in you. Put 1 to 3 sentences that say what makes your offer or site different from others.
Now that you have their attention, you have to make a reason for them to visit your website or buy from you. Since your submitted article contains little information about your product it is best that you should invite people into your website. Always remember to give only one specific reason to visit your website. Do not try to write an article instead of a resource box.
Besides these important content of a good resource box, you may include some more ptional information that would be beneficial.
Include your contact information such as, your phone number, email and address. It creates a sense of professionalism. This will help people interested in what you have written to reach you quickly. If the information is not available they may not take the trouble of finding you.
You may give out a free report. This will further enhance your credibility. The free report is the best way to capture visitors’ details.
Sometime people overdo their article resource box. Here are some things that you should avoid including in your resource box. These are also some of the most common mistakes people make in a resource box:
If you have several websites, do not include every single one of them in your resource box. This will ruin your credibility. Post only your website that is related to the topic, otherwise you will be thought of as a scammer.
Remember to keep a resource box simple and to the point. A resource box is to project important basic information and not for your ego.
The ideal resource box will be small with just about 3 to four short sentences. You have decide what is most important to be included in the resource box.
A good resource box will give you a sense of professionalism and could make people think that you are an expert on the topic. Be sure to follow these guidelines and you can have many business opportunities in the future. If you are looking for more article writing resource you can download an article application at http://www.YourDownloadAndGifts.com/webtools along with some interesting web tools to fast track your internet marketing efforts.
