Mobile Marketing

Mobile web, WAP, customized web for mobile - we've all heard both the discussions and, in a lot of cases, misuses, of these terms. Certainly these are hot topics today as brands increasingly move into mobile and make it an integral part of their marketing strategies. While ultimately there is really only one technical web, there are currently some real differences (both good and bad) in how mobile uses the web. Let's take a look at some of the technologies that will not only make these experiences more like the web we all know and love, but also extend the web further than it's been so far...More