Friday, July 22, 2011

Why Reviews Matter, Not Just in Social but in Search Too

As members of social media communities get savvier, the power of review sites becomes increasingly more relevant to your marketing strategy, both online and off.



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The Semantic Web: Not a Moment Too Soon

The social Web is under attack – by disturbing marketing practices.



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Thursday, July 21, 2011

Malcolm Gladwell Is Wrong. Social Media IS Revolutionary

Whatever your opinion on the subject of social, one has to admit it's causing a communication revolution.



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Who Owns Your Company's Social Media Strategy?

These six departments must offer a helping hand.



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Wednesday, July 20, 2011

Social Business - 3 Themes and 1 Item for Your To-Do List

A look back and a look ahead on social marketing trends affecting business.



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5 Tips for Optimizing and Integrating Your Social Media Content

What marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube.



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Tuesday, July 19, 2011

Social Media, Business, and the Exchange of Value

The social Web has become the backbone of the value exchange, driving recovering segments of the market.



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Integrating Offline Marketing With Social Media

Five lessons learned from Radio Shack for integrating your online marketing efforts.



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Monday, July 18, 2011

Brands That Listen

What can you learn if you listen to your customers? Consider these examples.



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Digital China: 6 Key Sites

Since many of the most popular global digital sites are blocked in China, other companies are stepping up to fill the void.



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Sunday, July 17, 2011

10 Research Tools for Social Media Strategies

Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.



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Geo-Social Networks - A Local Business' Best Friend

Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp.



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Saturday, July 16, 2011

Social CRM: Customer Service for the Next Generation

Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics.



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Friday, July 15, 2011

13 Marketing Translation Mistakes to Learn From

What are your company slogans really saying around the world?



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Building Solid Relationships in Social Media Communities

Six tips to successfully engage consumers in social media communities.



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Thursday, July 14, 2011

Social Media Marketing: Build Your Chops

How do you stay current in social media and develop the skills you know you need and keep them up-to-date?



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Tuning Your Content: Social Media for Content Publishers

As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation.



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Wednesday, July 13, 2011

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business.



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Customer Service Needs Brand Training Too

Symantec's customer care team provides solid support, but misses an opportunity to fulfill a brand promise.



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Tuesday, July 12, 2011

4 Ways Video Can Help Your Social Media Marketing Success

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals.



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Making the Case for Real ROI in Social Marketing

Using "engagement" to calculate ROI is like using an oven mitt to take the temperature. Consider these alternative approaches.



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Monday, July 11, 2011

The Evolving Worlds of Social Media and Mobile Marketing

Introducing SnapTags - QR codes on steroids.



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11 Tips to Be a Digital Video Star

Don't forget your posture and your HD makeup.



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Sunday, July 10, 2011

Move Beyond Listening and Build an Engagement Platform

Listening to your customers is the easy part. You'll need to take these next steps to connect with them.



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